GoodLife Fitness, one of Canada’s largest gym chains, has partnered with Girls Gone Strong (GGS) to fundamentally improve how women are coached in fitness. This isn’t just about better workouts; it’s about reshaping the gym experience to be more inclusive, informed, and effective for women at every stage of life.
The Partnership’s Core: Training the Trainers
The collaboration began by immersing GoodLife leadership in GGS’s rigorous certification programs. Molly Galbraith, co-founder of GGS, then led a company-wide training session emphasizing empathetic, expert-led coaching for women. This wasn’t a superficial workshop; it was about equipping GoodLife professionals with the skills to understand and address the unique needs of female clients.
Exclusive Certification for Real Impact
Following the initial training, GGS opened exclusive enrollment for GoodLife staff. Dozens of trainers and coaches across Canada have since completed these certifications:
- Women’s Coaching Specialist Certification (GGS-1): A foundational program focused on coaching women effectively.
- Pre- & Postnatal Coaching Certification (CPPC): Specialized training for safely guiding women through pregnancy and postpartum fitness.
- Menopause Coaching Specialist Certification (CSMC): Providing coaches with the expertise to support women during perimenopause and beyond.
Why this matters: For too long, the fitness industry has treated women’s bodies as if they were simply smaller versions of men’s. These certifications address hormonal changes, reproductive health, and other female-specific considerations—something traditional fitness training often overlooks.
A Nationwide Transformation
GoodLife now boasts dozens of GGS-certified professionals, resulting in a tangible shift in how women experience fitness at their locations. This partnership isn’t just about ticking boxes; it’s about creating a more supportive and effective gym environment for female clients.
This collaboration signals a growing demand for specialized fitness coaching that acknowledges the physiological realities of women’s bodies. As the industry evolves, expect to see more gyms prioritizing this type of targeted training to stay competitive and meet the needs of their female clientele.
The future of GGS and GoodLife’s partnership is yet to be revealed, but the impact is already clear: women are receiving more informed, inclusive, and effective fitness guidance nationwide.
